This week you may see some shiny new posters starting to pop up at Indego stations and bus shelters throughout the city, featuring Philadelphians who use bike share. These are part of Indego’s new campaign, “Faces (and Voices) of Indego,” which aims to highlight the stories of individual riders and real Philadelphians who use the system. For this campaign, we photographed and interviewed five community leaders who have become Indego ambassadors in their neighborhoods and who use the bikes in different ways in Philadephia.

The Indego ambassador program is part of the Better Bike Share partnership, a collaboration funded by the JPB foundation to create a socially equitable and replicable bike share system in Philadelphia and beyond. Together with the Mayor’s Office of Transportation and Utilities and the Bicycle Coalition of Greater Philadelphia, Indego is working towards ensuring that the Philadelphia’s bike share system is accessible to all riders. 

”This campaign is a reflection of a commitment Philadelphia made from day one to make sure that bike share was for everyone” said Carniesha Kwashie, the Better Bike Share Partnership grant manager. “We are proud to partner with community leaders, as they have helped build and share Indego as a transportation and recreation option, and represent some of the many faces and voices of the community we aim to serve.”

In celebration of all the riders who keep Indego moving, the Faces of Indego campaign will be highlighting  users throughout the month of November through interviews, photographs, and stories . Want to show your face? Tweet and Instagram photos of yourself with an Indego bike while using the hashtag #facesofindego and/or email marketing@rideindego.com to share your story. Remember to practice safe selfie-ing and never take a picture while on a moving bike or in traffic.

Indego, sponsored by Independence Blue Cross, is an initiative of the City of Philadelphia Mayor’s Office of Transportation & Utilities. The program launched on April 23, 2015. Since then, over 330,000 Indego bike rides have been taken between 73 stations across the city.